Or the Lack Thereof
If push came to shove who would you trust? The company that is upfront with you and holds itself accountable for your safety or the one that tells you that they neither confirm nor deny that they are causing you harm or trying to put one over on you with your hard earned money?
I personally commend companies like Tylenol and Jeni's Ice Cream that are not afraid to tell us the truth rather than the ones that keep us in the dark by making lame statements to the press.